field execution · field audit
Shelf Truth Sprint
A five-day capture pass that reconciles planogram intent with what shoppers actually see in Bangkok metro stores.
Description
We pair photo evidence with aisle notes so your distributor conversations start from the same picture. Teams receive annotated packs, a heat map of recurring misses, and a short operator brief you can reuse in weekly huddles. The sprint is built for categories where secondary placement drift is common and you need a calm, shared baseline before funding the next wave.
Included focus
- Photo pack with timestamped bay references
- Mismatch log aligned to SKU clusters
- Distributor-ready one-pager in English and Thai
- Operator huddle script with three prompts
- 48-hour turnaround on priority SKUs
- Optional weekend capture for hypermarkets
Outcomes you can brief
- A single evidence set for partner meetings
- Clear list of execution fixes ranked by effort
- Shared vocabulary between HQ and field leads
Operator questions
Metro Bangkok is included. Additional provinces add travel days billed separately so timelines stay honest.
Experience notes
The Shelf Truth Sprint gave us identical photos for two distributors who kept arguing about the same aisle. The mismatch log became our agenda.
Weekend capture saved our launch review. Still wish the PDF had fewer pages.