Evidence before rhetoric
We start meetings with photos, maps, or tables everyone can point to.
Story
Built beside Bangkru aisles
NetStream Core started as a small crew photographing planogram drift for two anchor clients. We grew by keeping outputs boring enough for supervisors to trust and sharp enough for HQ to reuse in distributor reviews.
Today we embed with revenue, VM, and field ops teams during tense activations — always with explicit limits on what we will not do so procurement stays predictable.
Principles we defend
Operator-readable outputs
If a supervisor cannot skim it between shifts, we rewrite it.
Honest limits in writing
We say what we do not cover so procurement stays calm later.
Milestones
- 2019 — Samut Prakan studio opens: Small crew focused on shelf evidence packs for two anchor clients.
- 2022 — War room embeds: Activation support retained for multi-week Songkran-scale launches.
- 2025 — Blueprint library: Retail partner onboarding Blueprint assets released for reuse across categories.
Team
Eleven people, mixed roles
Daniel Okonkwo
Channel strategist
Shapes partner programs for FMCG brands entering Thai modern trade.
Arinya Somboon
Retail activation lead
Runs reset crews and activation war rooms across Bangkok metro.
Priya Menon
Analyst
Builds route overlays and promo elasticity narratives with transparent math.
Lalita Prasert
Field operations manager
Owns night capture protocols and crew safety briefings.
Ben Hartono
Analyst
Turns creative renders into fabricator-ready elevations.
Minseo Park
Channel strategist
Focuses on distributor incentive design and joint KPI dictionaries.
Waranya Chai
Retail activation lead
Leads community-store pilots and bilingual facilitator training.
Jonas Meyer
Field operations manager
Coordinates upcountry travel blocks and store access calendars.
Hnin Wai
Analyst
Cleans shipment extracts and aligns them to store tier ladders.
Carlos Vega
Channel strategist
Builds cross-org workflow maps between brand HQ and distributors.
Nicha Thong
Retail activation lead
Owns POS proofing and secondary placement scorecards.