analytics · remote clinic
Promo Elasticity Review
Analyst-led read of lift, cannibalisation, and in-store execution fidelity for recent promo waves.
Description
We combine your sell-out files with our field snapshots to explain why a wave behaved the way it did. You receive a narrative memo, a simple elasticity table, and three guardrails to tighten the next allocation without overpromising uplift.
Included focus
- Elasticity table with transparent assumptions
- Cannibalisation flags by sibling SKU
- Execution fidelity appendix from field photos
- Guardrail list for next wave brief
- 60-minute playback with your revenue team
- Raw workbook included
Outcomes you can brief
- Shared story between revenue and trade marketing
- Fewer surprise post-mortems after major waves
- Concrete guardrails for the next brief
Operator questions
We explain past waves; predictive modelling is not included.
Experience notes
Promo Elasticity Review linked photos to the spreadsheet story. Guardrails were blunt—helpful.
Playback could be shorter. Still better than another mystery deck.